I've noticed a trend with the videos that I post: More people watch videos with personal content.
Here is the very first video I made in 2011. In the beginning I am very honest about my feelings and fears before I add in the plug for my business. It has gotten the second most views of any of my videos so far. Check it out.
Online videos are different from TV or film commercials. TV and film are a passive form of media. The videos in the online world are part of a social experience. The internet allows us to connect with people in an interactive way that has never been possible before.
Use your videos as a way to connect with your potential clients through honesty, story telling and sharing your pains and feelings that could be relevant to their experience. Make your videos social so that potential clients will be more likely to watch them and say, "Hey! I can relate!"
Videos give your potential clients a chance to get to know you better, faster and connect deeper than any of your other marketing materials. However, to reap the real benefits of video, you need to make them more about connection than about selling your business. The sales will fall in place the more personal you can make your videos.
In general, people won't buy from strangers. Video gives you the opportunity to let potential clients familiar get with you. So, connection first! Business Second!
Monday, February 28, 2011
Saturday, February 26, 2011
Why DO people watch online videos?
Welcome! This blog was created as a place to disperse some free advice on how to create your own online marketing videos so that people actually watch them and then are moved to become your client. It will mostly center around the videos I post here, however, it is also a place to give a little more background than the videos can offer for those of you who want to know more about behind the scenes.
To get us started, I am posting my sample, "what do you do?" video. The interesting thing about this video is that even though I think I've posted in the most times, it has received the least amount of views. 2 thirds less than my other videos to be exact. It was actually the second of the videos I made this year when I finally "came out of the closet" as a marketing video producer (I've been doing it for years but not telling anyone, the first rule to getting clients; tell people what you do!).
Why do I think it received so few views? Well that's actually one of the fundamentals reasons why videos work so well for your sales, next to the #1 reason why they work, because people would rather watch than read about your business, the #2 reason is because they get to see who you are as a person. My video that answers the question, "what do you do?" does not give enough personal information about me or a sense of who I am. It's completely focused on my business. It's just not as interesting as some of my other videos where I tell my personal secrets and details or at least divulge some information that could be helpful for your business.
It's still important to have a video that gives some business details, yet, you should save that for your main web page. Videos used in social media to attract people to your website require a different caliber.
Here is my "What I Do" video. Tomorrow I'll show you an example of the kind of video that gets 2 thirds more views.
To get us started, I am posting my sample, "what do you do?" video. The interesting thing about this video is that even though I think I've posted in the most times, it has received the least amount of views. 2 thirds less than my other videos to be exact. It was actually the second of the videos I made this year when I finally "came out of the closet" as a marketing video producer (I've been doing it for years but not telling anyone, the first rule to getting clients; tell people what you do!).
Why do I think it received so few views? Well that's actually one of the fundamentals reasons why videos work so well for your sales, next to the #1 reason why they work, because people would rather watch than read about your business, the #2 reason is because they get to see who you are as a person. My video that answers the question, "what do you do?" does not give enough personal information about me or a sense of who I am. It's completely focused on my business. It's just not as interesting as some of my other videos where I tell my personal secrets and details or at least divulge some information that could be helpful for your business.
It's still important to have a video that gives some business details, yet, you should save that for your main web page. Videos used in social media to attract people to your website require a different caliber.
Here is my "What I Do" video. Tomorrow I'll show you an example of the kind of video that gets 2 thirds more views.
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