Welcome! This blog was created as a place to disperse some free advice on how to create your own online marketing videos so that people actually watch them and then are moved to become your client. It will mostly center around the videos I post here, however, it is also a place to give a little more background than the videos can offer for those of you who want to know more about behind the scenes.
To get us started, I am posting my sample, "what do you do?" video. The interesting thing about this video is that even though I think I've posted in the most times, it has received the least amount of views. 2 thirds less than my other videos to be exact. It was actually the second of the videos I made this year when I finally "came out of the closet" as a marketing video producer (I've been doing it for years but not telling anyone, the first rule to getting clients; tell people what you do!).
Why do I think it received so few views? Well that's actually one of the fundamentals reasons why videos work so well for your sales, next to the #1 reason why they work, because people would rather watch than read about your business, the #2 reason is because they get to see who you are as a person. My video that answers the question, "what do you do?" does not give enough personal information about me or a sense of who I am. It's completely focused on my business. It's just not as interesting as some of my other videos where I tell my personal secrets and details or at least divulge some information that could be helpful for your business.
It's still important to have a video that gives some business details, yet, you should save that for your main web page. Videos used in social media to attract people to your website require a different caliber.
Here is my "What I Do" video. Tomorrow I'll show you an example of the kind of video that gets 2 thirds more views.
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